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Principles of Marketing

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458 problems across 19 chapters of Principles of Marketing, by Gomez Albrecht, Green and Hoffman, each with the book’s own published answer. That is 67% of the 680 problems the book sets. OpenStax answers every Knowledge Check and Marketing Dashboard; the discussion questions, critical-thinking exercises and closing-case questions at the end of each chapter have no published answers.

Problems and answers are adapted from Principles of Marketing by Maria Gomez Albrecht, Mark Green and Linda Hoffman, OpenStax, and are used under the CC BY-NC-SA 4.0 licence. Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction. Illustrations: Copyright Rice University, OpenStax, under CC BY-NC-SA 4.0 license. This adaptation is released under the same licence, is non-commercial, and is neither affiliated with nor endorsed by OpenStax or Rice University.