Chapter 13 · Marketing
Integrated Marketing Communications
The promotion mix, the communication process, integrated marketing communications, and planning an IMC campaign.
23 of the 34 problems this chapter sets.
Sections
23 problems in your runThe whole chapter
See every problem with its answer →Reset chapter 13 progress
Principles of Marketing: Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction